Using AI to automate ad buying
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
It’s changing the face of digital advertising so swiftly that, 86.2% of digital display ads in the U.S. were programmatic by the end of 2020.
Programmatic advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts.
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At the heart of every programmatic advertising platform is a proprietary machine learning algorithm that analyses campaign inputs and user behaviour so real-time campaign optimisations can be made and audiences that are most likely to convert are identified and targeted.