Superyacht Technology News
Working with Superyacht Technology News as their Editor to provide full editorial support on magazine and blueprints. Providing content creation, social media implementation and strategy, PR, customer liaison and marketing solutions for the ever changing world of technology in the superyacht sector.
Providing event support globally attending and representing Superyacht Technology Conference, as well as organisational, asset and logistic support for SYT conferences, galas, dinners and congress globally.
Luxury Fine Living
Working with Luxury Fine Living through Find Marketing, I completed a full rebrand which in turn became a full redirection of the business.
Offering strategic support, full design package, a brand new website, monthly social media strategy and implementation and asset marketing creation.
This project has launched the business to the next level, raising visibility and reputation within the industry. I provided full project and account management through the process.
Traffic Group Signals
The Traffic Group brought together four of its group companies under a new division to be called Traffic Group Signals. I was brought in to assist and lead the launch of the new division. This involved working with an external designer and PR agent as well as multiple internal departments. My role in this project (5 months) was to put in place and implement a full brand and new business launch at a bi-annual traffic event, with large exhibition stand. The stand, as well as all the asset collateral including handouts, uniforms, promotional items, was developed and delivered on time with a great response by the industry.
I also worked through a Marketing and PR plan, developed a website and digital plan, ensured brand consistency throughout the whole business, implemented advertising, media and communications plan and also worked hard to bring the 4 divisions together to have a united approach. I also provided full handover training to their new full-time marketing manager when he was recruited.
The Letting Partnership
The Letting Partnership are market leaders in client accounting and client money protection services. They identified a need for alternative to a standard end of year accountant report.
Agents complete a web-based questionnaire and submit supporting documents. As this is an online form the need for lengthy accountants’ visits is removed and the details can be completed at a time most suitable for businesses to complete.
In order to promote this product and to raise the profile of the business we completed a whole rebrand package to include logo, asset collateral, stand design, advertising, copywriting and website content.
Working directly with the owner of Canned Candle Company to develop the brand and personality for the product. taking his original vision and working to get a product that has real wow factor.
We not only took the stock imagery for each product but we have set up and implemented all social media for the brand, ready for the big launch in August 2020.
I produced an 8-page technical specification working document for potential customers interested to purchase the Martek Anti Drone System (M.A.D.S.). Working closely with the Head of CUAS I produced literature in a readable way, the literature they had before this was very tech and spec heavy. This brochure informs they buyer of the benefits, USP’s and specifications of the drone detect and defence system but in a more enjoyable read. This is still downloadable from their website.
Working with the TEDxBath team offering my marketing skills as part of the Communications Team putting together the TEDxBath event in October 2020. I am delighted to be attending this great event as well as getting the opportunity to speak to the sponsors and support TEDxBath social media and website presence.
“Jo has been instrumental in the early formation of the marketing strategy for Traffic Group Signals, a newly formed division within The Traffic Group. This involved the launch of a new brand and coordinating the traffic management industry’s largest event in the space of a few months. Jo has proven herself as a highly accomplished marketer, event planner and communicator, and has ensured all activities have been delivered with great results.
Thanks to Jo, a conversation has started in the marketing place around our brand and a buzz has been created around the division. I would personally like to thank Jo for a very thorough handover that has given me a great head start in my role at Traffic Group Signals as their new Marketing Manager! I would highly recommend Jo for your next brand launch, large-scale event, social media and communications projects.”