Where do you start?
When it comes to your website I would ALWAYS recommend WordPress. It has a loyal user base and scores of dedicated developers who bring better features to the system year round. Experienced in user experience, pathways, SEO and frameworks. We Need To Talk can develop a concept into a reality. Working with experienced developers to provide you with an online catalogue, a brochure style website and/or an online shop. We can help you define your site’s purpose and strategy.
We Need To Talk can help you with choosing a suitable domain name. Normally this is your business or brand name but at times it might relate to a campaign or competition. We can search for availability that is clear for the user to find you. (It is important at this time to also consider social media handles which match (or are very close) and reserve these immediately. We can assist you to purchase domain and investigate your handles.
Many sites which sell domain names also offer hosting packages. We can also recommend independent hosters who will provide not only hosting, but updates and website support where required.
Themes and plugins
Choosing a theme is, in many ways, the most difficult task of all, we have experience in what will work best for your type of business. The theme is the visual aspect of your website, simply the look and flow of it. A theme has parts you might not think of, such as the 404 page, the search page, the archive and so on. In addition, some themes boast a lot of features, like support for WooCommerce, bbPress and so on. We are well placed to assist you with this choice.
Plugins are usually more specific: You install one to perform a single task. Depending on what type of website you have (a personal blog, a store, a forum, etc.), you will also need some plugins. These work in conjunction with your theme and WordPress’ back end to provide specific functionality.
Content, positioning, Optimising and imagery
We Need to Talk Marketing will provide the SEO friendly content to ensure that your website is perfectly optimised and work to ensure that the following basic website principles of positioning and imagery are completed too.
Positioning refers to where your content sits on each page, and how it’s laid out. Optimisation, meanwhile, is the process of tweaking content to help it rank higher on search engines.
Beyond your actual content, page titles and descriptions – known as metadata – are the easiest way of telling Google what your site’s all about. Metadata appears in the search results, and allows users to discover what’s on your webpage before they click on it.
Images are how you turn a modest website into a visual feast. Visual content is useful for increasing clicks and engagement, but on a more basic level, images simply stick in the mind more than text and help to build a real feel about your business. Web users are impatient, and will vote with their keyboards if your site doesn’t load quickly so ensure your images are compressed and tagged.
Statistics show that 73% of website activity takes place on mobile smart phones and tablets. Thats why websites now have to be ‘Mobile First” configured. Most templates these days are mobile responsive, and will automatically reformat your content to fit various screen sizes. It is, however, worth thinking about if you want anything to appear differently to mobile users.
Analysis and development
As your business grows and changes so will your website so it is important to review what is working and what isn’t and to always update it. Most platforms have their own built-in analytics, alternatively (and my favourite), you can connect your site to Google Analytics, so you can track things like page views, time spent, bounce rate, conversion rate (for e-commerce), user journey, demographics etc.