What is a brand and how can we measure the success of it?

What is a brand?

A brand is not just a logo and text, it isn’t just running paid ads. 

A brand is about the story you tell, it consists of four main elements; expectations, memories, stories, and relationships. 

When a proper blend of these four elements influences a consumer’s decision to choose one product over another, then that blend is called Brand.

Measuring brand awareness

Measuring brand awareness and exposure depends mostly on the context of your business. Google trends is a very useful free tool to know the popular trends of your brand. It is very easy to use. Just go to trends.google.com and search for your brand name and products.  All the data is meaningless if you can not ask the right questions, you need to understand why you have peaks and troughs.  You can also measure your brand against your competitors.

Google alerts

You can add your brand name and related keywords to Google alerts. Google will notify you by email when the search engine indexes a page that matches your set brand name or related terms.

Branded keywords from Google Keyword Planner

You can use the free tool, Google Keyword Planner, to find the search volume of your branded keywords. It is very easy to use.  Go to Google Ads, select tools, then go to keyword planner, then find new keywords.

Using social listening to measure brand awareness

Social Media is a great place to know which people are talking about your brand. On Twitter, you can simply search using your brand’s hashtag to see how many recent tweets are there about you. There is no one simple way to measure social listening, but we can use a few very useful tools to measure social media brand strength. Social Mention is just one of these, marketeers have lots more in their armoury of tools. 

Check your backlinks

You can check the quality of your backlinks, link influence score and  industry wise backlinks using the free tool Open Link Profiler (as well as many others). Contact us for more details. 

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