Complementary marketing
We go together Like rama lama lama ka dinga da dinga dong
Marketing is such a critical part of all your key business decisions that it is essential to be considered in a joint up, strategic way to ensure that every piece of marketing has your key vision, mission, personality and tone running through it, as well as of course, a direct call to action that will invariably lead to more leads. Clear strategic direction ensures that everyone involved in your business is working towards the same goal.
Social Media
Social media marketing will allow you to tap a new audience, drive visibility, and increase your newsletter signups. You’ll be able to interface directly with your audience, track competitors, and build your presence on multiple public platforms. Allowing you to target who your marketing can be directed at to ensure you get the best audience for your business, product and/or brand.
SEO
Great Search Engine Optimisation provides you with greater visibility and rankings. This is turn will drive day-over-day, week-over-week traffic to bring new and interested potential customers to your website continually, and thereby increase audience, awareness, newsletter signups and ultimately sales.
Content marketing
Producing and marketing great content can help you build your online authority, create additional value in your emails, drive signups, and aid retention. Building the story of your brand encourages long lasting relationships. Think about your life, you don’t have relationships with people if there is no buy in, no spark, no chemistry. You need your current and potential customers to feel the spark about you.
We Need to talk
Whether you are a start up or a business with marketing already underway, allow a fresh pair of strategic eyes to look at what you are doing, what your competitors are doing and where you can improve. I have sat within many businesses where the sales and marketing departments are not aligned, my ethos is that everyone in the business is working towards the same goal. There is no ‘us and them’.
I was told this quote and it’s an absolute favourite of mine. During a visit to the NASA space centre in 1962, President JF Kennedy noticed a janitor carrying a broom. He interrupted his tour, walked over to the man and said, “Hi, I’m Jack Kennedy. What are you doing?” “Well, Mr. President,” the janitor responded, “I’m helping put a man on the moon.” To most people, this janitor was just cleaning the building. But to him he was an important part in helping to make history.
Here’s the point: No matter how large or small your role, you are contributing to the larger story unfolding within the business you work for. When your entire team embraces that type of attitude and belief system, incredible things happen.
We work with you and your team to reignite the spark in the belief in your business and support you with your public marketing too.
Contact us to find out more.